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	<title>Telecom Expense Management Blog - TEMptation &#187; device manufacturers</title>
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		<title>Handsets are too complex for consumers!!</title>
		<link>http://www.telecomexpensemanagementblog.com/analysts/handsets-are-too-complex-for-consumers</link>
		<comments>http://www.telecomexpensemanagementblog.com/analysts/handsets-are-too-complex-for-consumers#comments</comments>
		<pubDate>Mon, 26 Jan 2009 11:41:24 +0000</pubDate>
		<dc:creator>Ron van Valkengoed</dc:creator>
				<category><![CDATA[Analysts]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[device manufacturers]]></category>
		<category><![CDATA[Mobile device]]></category>

		<guid isPermaLink="false">http://www.telecomexpensemanagementblog.com/?p=169</guid>
		<description><![CDATA[Interesting piece of research reveals that consumers consider setting-up mobile applications and services is too complex. This holds them back from buying new (more advanced) phones and trying new services. This is bad news for operators and device manufacturers that are spending millions on bringing new devices and services to market…..

Is this a big surprise?  [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting piece of research reveals that consumers consider setting-up mobile applications and services is too complex. This holds them back from buying new (more advanced) phones and trying new services. This is bad news for operators and device manufacturers that are spending millions on bringing new devices and services to market…..</p>
<p><span id="more-169"></span></p>
<p>Is this a big surprise?  <strong>No! </strong></p>
<p>As long as device manufacturers have a strategy of competing on design and providing consumers a Swiss Knife-like device (Technology/Feature push) to keep their Average Sales Price (ASP) high without developing an end-to-end service (device, software, network) with the end user in mind (only most relevant features, take away comlexity). Likewise most operators are deploying MDM tools, with a focus of firmware updates (&gt;200 software bugs per launched device) and pushing the right network settings, to keep connectivity/data revenues going.</p>
<p>Basically the device manufacturers and operators need to change their business model from a technology/infrastructure push to an end-to-end service designed around the end-user. Both Blackberry and Apple have already provided the proof points that this is the way to go.</p>
<p>Question will be whether the device manufacturers and operators have the capability and competence to make this change over time…..</p>
<p><a href="http://www.mformation.com/mformation-news/press-releases/95percent-of-mobile-users-would-use-more-data-services-if-setup-were-easier">http://www.mformation.com/mformation-news/press-releases/95percent-of-mobile-users-would-use-more-data-services-if-setup-were-easier</a></p>
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