Smartphone adoption threatens operator profits
Operators have spend millions in promoting smartphones and services in the past years and customers have finally started to adopt smartphones in big numbers.
Fantastic news for operators?
Operators have spend millions in promoting smartphones and services in the past years and customers have finally started to adopt smartphones in big numbers.
Fantastic news for operators?
Interesting piece of research reveals that consumers consider setting-up mobile applications and services is too complex. This holds them back from buying new (more advanced) phones and trying new services. This is bad news for operators and device manufacturers that are spending millions on bringing new devices and services to market…..
Industry analyst Informa released some figures showing that mobile phone sales is forecasted to slow significantly in developed markets and will not exceed 2% CAGR, smartphones are predicted to represent the major growth area. Informa thinks revenues from smartphone sales will represent over 55% of total market value in North America, Western Europe and Japan. Looking forward, it is becoming clear that, in these regions, handset vendors can no longer rely on mobile phone sales to sustain growth. They have to look at content creation and service offerings and product differentiation will increasingly shift from hardware to software.
The Canalys quarterly global smart phone shipments update shows some very interesting developments;