Ezwim Telecom Monitor….European Usage Data on Mobiles in the Enterprise!
Posted by Ron van Valkengoed
Any idea of how employees use their mobile: what the personal vs. the business spend is and what the percentage roaming, data, SMS and international costs are? The annual Ezwim Telecom Monitor provides some real answers. A statistical analysis among Ezwim’s Telecom Expense Management user base offers an accurate and clear picture of how the corporate mobile is being used.
Find full results here,
Some topline findings:
- Telecom costs are on the rise and increase 18% in 2007 compared to 2006
- The data cost category doubled since 2006 to reach 8% of telecom costs.
- Roaming costs represent 31% of telecom cost
- Private use of the corporate mobile is common:
- 30% of calling cost is private;
- Holiday countries are no.1 roaming destinations in July & August;
- New Year’s Day and Valentine Day are the Top 2 days for SMS volume.
- Private usage of the company mobile is on the rise: growth of 8,3% since 2006
My take:
- Cost are still on the rise, and grow fast, contrary to general belief;
- Mobile data is becoming mainstream…..it moves from the board room to the blue collar employees;
- Benefits of new EU regulation (cap on roaming tariffs) in 2007 not proven, as roaming declined faster in 2006 without EU regulation;
- Private usage is big and fastest growing part of cost…..mobile data is being used, next to corporate email, for downloading music, keeping in touch with social networks, and browsing the internet.
In Q1 2009 a full analysis of 2008 can be expected. Stay tuned!
Drop me a line (rvanvalkengoed@ezwim.com) if you are looking for more insight or more information on the analysis!
Tags: Analysis, Ezwim Telecom Monitor, Telecom Expense Management
